Goals & conversions

Create a goal#

1. Open Goals or Conversions for the selected site.
2. Choose a clear name.
3. Choose a pageview or custom event rule.
4. Enter the path or event name, using the supported wildcard matching where needed.
5. Save, then inspect conversions with a relevant date range and traffic segment.

The site supports up to 50 saved goals. Goal creation and editing require member access or higher. API writes also require explicit write consent.

Choose a reliable trigger#

For a signup, a completion event is usually more precise than a button click. For a thank-you page, confirm the tracked path survives privacy sanitization and is not a private excluded route. Match the event's actual name and casing.

Interpret results#

Conversion counts and rates depend on the chosen report population. Repeated event triggers, unique visitors and funnel completion are different metrics. A saved goal is a matching definition, not a new tracking script.

Edit or remove a goal#

Updating the rule changes what the report matches. Deleting the goal removes its definition without deleting recorded events. Keep names stable enough that teammates understand comparisons across periods.

API equivalents#

list_goals, get_goal_conversions, create_goal, update_goal, delete_goal.