Dates, filters & comparisons

Select the date range#

Reports support today, yesterday, 7 days, 30 days, 90 days, 12 months and custom dates where applicable. Date boundaries follow the site's timezone. Custom start and end dates are inclusive local calendar dates; the server converts them to an inclusive-start, exclusive-end UTC interval. The 12mo preset represents a 365-day reporting window.

Filter a segment#

Choose a supported dimension, an operator (is, is_not or contains), and a value. For example, filter utm_source is newsletter and url_path contains /pricing to investigate a campaign's pricing visits. Filters are combined within the query; do not treat separate filter clauses as an OR query.

Choose traffic type#

human is the default. Other choices are known_bot, suspicious, unknown and all. This affects the report population rather than changing the stored events. See traffic quality.

Compare and group#

Comparison uses the preceding period of equal length. Timeseries can use hour, day or week granularity. Check a tool's own schema because not every specialized report accepts the entire common query shape.

Preserve your analysis#

The dashboard keeps report filters in the URL. Explore also supports private saved views. Share an authenticated URL with teammates who already have access; use public sharing deliberately for aggregate public reports.

API parameters#

The query reference lists exact dimension names, presets, operators and JSON examples. API filters are arrays of objects, so use POST when sending them.