Sources & campaigns

Read the sources report#

Start with Sources, choose a range, then compare sources, referrers, channels or UTM dimensions. Review visitor counts alongside engagement and conversion outcomes. A source that brings many visits is not necessarily the source that brings paying customers.

Tag a campaign#

https://example.com/pricing?utm_source=newsletter&utm_medium=email&utm_campaign=autumn_launch

Use consistent campaign labels across links. Keep personally identifying text out of UTMs. Weeveo sanitizes campaign labels and strips raw query strings from tracked paths; unsafe labels may be discarded.

Available breakdowns#

Sources and campaigns use source, medium, referrer_domain, utm_source, utm_medium, utm_campaign, utm_term and utm_content. The generic breakdown tool additionally offers channel and hostname. Country, region, city, device, browser and OS help compare audiences.

Diagnose missing referrers#

Direct or missing source can result from typed/bookmarked links, referrer policy, apps, cross-device visits or absent campaign tags. Do not assume it identifies a specific marketing channel. Check a known tagged test link and compare revenue attribution separately.

Ask an agent#

“Compare newsletter and search visits over 30 days, including conversion rate and revenue. State the filters and attribution model.” Use get_breakdown and the relevant revenue tool.